Yale University's Most Persuasive Words

The difference between “almost the right word” and the right word” is the difference between a lightning bug and lightning.

-   Mark Twain

 firefly

  1. You
  2. Money
  3. Save
  4. New
  5. Results
  6. Easy
  7. Health
  8. Safety
  9. Love
  10. Discovery
  11. Proven
  12. Guarantee
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