“The last time you had coffee, what color was the cup?”

   Questions have the power to control thought . . . what color did you say it was?

   Here are some powerful questions that will help you understand your clients:

   1)  What prompted you to call me now?
   2)  What are the other options you are considering?
   3)  What about your business keeps you up at night?
   4)  What are the biggest obstacles facing businesses like yours?
   5)  How does this problem impact your customers?
   6)  What is the biggest benefit of making the problem go away?

  Learn more about asking great questions.