Selling is about one thing . . . Moving the Emotions!

The Power of Persuasion

Buyers always decide based on emotion and justify their decision with logic.  There are 6 Emotions that drive influence. Triggering these emotions are the key to unlocking the 3 Rites of Passage to Persuasion - where prospects choose to advance or withdraw from the sales processWe train your team how to persuade the prospect to advance at each of these 3 critical moments of truth! We do this by mastering how to: establish trust, create urgency, and generate preference . . . these 3 principles are the 3 Pillars of Persuasion.