Selling Skills of Michelangelo
A picture is worth a thousand words. We process images much quicker than words. The next time you need to influence others - show the visual and your audience will get it at a glance.
Whenever you try to persuade another, eventually you have to prove your claims. One of the most powerful forms of proof involve demonstrations, props or photos . . . they help convey your message accurately and memorably. They are more credible and professional than words alone.
When we only untilize the narrative without incorporating the visual, we are not taking advantage of one of the most powerful triggers of persuasion. Rather than only describing the benefits, "show them" with "before and after" pictures. Why risk losing your audience to a 1,000 word monologue when a picture is more effective?
If you would like to read about other skills or behaviors that influence sales, read about the Sales Professional's Skill Set.
