Buyers always decide based on emotion and justify their decision with logic. There are 6 Emotions that drive influence. Triggering these emotions are the key to unlocking the 3 Rites of Passage to Persuasion - where prospects choose to advance or withdraw from the sales process. We train your team how to persuade the prospect to advance at each of these 3 critical moments of truth! We do this by mastering how to: establish trust, create urgency, and generate preference . . . these 3 principles are the 3 Pillars of Persuasion.
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